BSc (Hons) Digital Marketing with Foundation Year

Overview

The BSc (Hons) Digital Marketing with Foundation Year is designed for those who want to shape the future of digital marketing but need extra academic preparation before starting a full degree. Through a blend of theoretical knowledge, hands-on experience, and an internship programme incorporated into Level 5, this course will equip you with the practical skills needed to thrive. Arden University is working towards obtaining triple accreditation from the Chartered Institute of Marketing (CIM), the Digital Marketing Institute (DMI), and the UX Design Institute (UXDI). Upon graduation, this will allow you to showcase your expertise and significantly enhance your employability.

Course at a glance:

Develop the skills you need to succeed at university
Demonstrate proficiency in some of the most important skills in digital marketing today
Gain insight into applying your digital marketing expertise within a professional setting
Acquire the skills necessary to transition into a digital marketing role or advance to a higher position within the marketing field

What you will study?

Foundation Year core modules

Preparing for University Success (20 credits)
Exploring the Business Environment (20 credits)
Advancing Your Academic Skills (20 credits)
Becoming an Effective Leader (20 credits)
Planning for Your Future Success (20 credits)
Investigation and Innovation Project (20 credits)

Level 4 core modules

Understanding Digital Marketing (20 credits)
Content Production (20 credits)
Audience Fundamentals (20 credits)
Managing Social Media (20 credits)
Building Digital Platforms (20 credits)
Resource Management (20 credits)

Level 5 core modules

Digital Advertising (20 credits)
Search Engine Optimisation and Copywriting (20 credits)
User Experience Design (20 credits)
Digital Marketing Campaigns (20 credits)
Research for Digital Marketing (20 credits)
Digital Internship (20 credits)

Level 6 core modules

Digital Marketing Analytics (20 credits)
Digital Marketing Strategy (20 credits)
Strategic Customer Experience Design (20 credits)
Digital Public Relations (20 credits)
Global Brand Management (20 credits)
Digital Marketing Showcase (20 credits)

Entry requirements

At least 3 x GCSEs or 45 credits at Level 2 or equivalent. If your qualifications are more than 3 years old we may also ask to see your professional CV.
Applicants may be considered based on a minimum of 12 months of professional work experience evidenced with a CV and Reference if they do not meet the qualification requirements.
IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 80; or equivalent. Alternatively, we can accept evidence that you have previously studied in English.
If your course is also available in Berlin, our English requirements at that location are slightly lower.

Fees

Tuition fees: Â£5,605 GBP per year
Mode: Blended (Day / Evening / Weekend availability varies by intake)
Duration: 4 years full time

How to Apply?

Tell us a little about yourself and we’ll help with the rest. Our convenient form only takes 5 minutes to complete.

After you submit your application, a representative will contact you and will help you to complete the process.

Once you’ve completed your application and connected with an admissions representative, you’re ready to send out applications to universities.